Embrace The Space (social media for businesses)

West College Scotland is delighted to be partnering with Gary Ennis to bring ‘Embrace the Space’ to our commercial client base. This acclaimed one-day master class constantly evolves to take into account the fast moving nature of social media and features bang up to date case studies and examples. The workshop is suitable for everyone from a beginner or even a sceptic right up to someone who’s already posting status updates and will help you get better results in an efficient way. In less than 20 minutes a day ‘Embrace The Space’ will show you how to supercharge your organisation’s social media output.

And we don’t shy away from the dark side of social media. We make sure you and your employees know about the risks, the dangers and the consequences when it goes wrong. The course includes a section on ‘Social Media And The Law’ which will help you avoid nasty stuff like defamation and issues around employment law. For larger organisations, we can tweak the whole course to your specific needs. Interactive, jargon free and loads of fun, Embrace the Space will truly open your eyes to the many revenue generating, market positioning, branding, relationship and communication opportunities social media can provide.

Content

Morning

-        Who's in the room? - Who are you, and what do you do? All carried out through a social media biography.

-        An introduction to the social media landscape - what are the current tools, how do they work and what are the benefits they can bring to your business.

-        The three rules to social media for business.

-        Being Social - looking at some of the most recent creative uses of social media, and putting you under pressure to come up with some ideas of your own!

-        Goals and objectives - establishing what your business wants to achieve and how you'll go about it.

-        Social Media and SEO - how can tools such as Google Plus and YouTube help your business visibility.

-        Facebook Master class - Everything you need to know about this Social giant and them some more! We'll talk Edgerank, Reach, Social Service, Reviews, and more. We'll show you how Facebook's "Paid Adverts" are changing the game for digital marketing, and why the latest features (such as Live Video) are impossible to ignore.

-        'It's All Just Noise!' - we challenge the widely held view that most of the chat on Social Media (especially Twitter) is pointless and has no benefit for businesses.

Afternoon

-             Hands On With Twitter - From setting up to the meaning of the hashtag - we'll work you through our 7 steps to Twitter success and introduce you to Hootsuite, a social media dashboard that will get you immediate business benefits for less than 15 minutes a day.

-             Group Task - What makes a good Tweet? And can you compose a sample Tweet about your business under pressure? There might be prizes for the best!

-             Social Media and the Law - what can go wrong, the risks for organisations that say the wrong thing. A look at the latest case studies and legal controversies. How to keep yourself out of trouble and how to ensure your staff do the same.

-             LinkedIn Boot Camp - Lots of people have LinkedIn profiles that do nothing for them. That's because they're doing it wrong. We'll show you simple but powerful tricks that can transform your profile and make it the most valuable of all social media profiles.

-             What's Next - A look at the future. What other social networks should be on your business radar? This group exercise will explore tools like Pinterest, Periscope, Instagram, Snapchat, WhatsApp and a few more. We'll maybe even discuss Pokémon Go!

-             Making Viral Videos - We'll wrap things up with a fun look at some of the most popular viral videos that have swept the internet in the last few months. What can our businesses learn from them?

-             Follow On Questions and Answers (bring your own specific problems, concerns and "how-to's" - as we aim to get through them all!).

Course Leader: Gary Ennis

Secured dates:  next date to be confirmed

Price: £175 per person including refreshments and lunch

For further information on this course and its start dates contact corporate@wcs.ac.uk or call 0141 581 2121 .